Social media went from a hip, young trend to becoming woven into the fabric of our everyday lives. According to Statista, the average American spent almost two-and-a-half hours a day on social media in 2017, and that number is only growing. All agents understand the importance of leveraging their social network to draw clients and get as many eyes as possible on their listings, but what is the best and easiest way to reach your social circle?
Movoto is making connecting to your existing clients and reaching a wide network of potential new clients easier than ever with Social Sphere. This new feature enables you to share your listings on any digital interface that allows you to share links. You’ll also increase your visibility on Movoto.com through friends and network contacts who share your posts. But not only can you share individual listings, you can share map searches with your Movoto agent profile prominently featured. Potential buyers can see all of your listings within a search area and have a quick entryway to getting connected to you.
The idea for the new Social Sphere was inspired by top Movoto Fresno agent Ronnie Mangulabnan. Ronnie recognized the need for a simple, seamless way to tap into his inner circle and expand his reach to a wider network of friends of friends. “Now, I am able to do a quick standard search within the app, and then post this onto my social media,” he says. “The best part about this feature is that I—the agent—am branded on that search link.” Potential clients in your Social Sphere will associate you with being the go-to agent in their area.
In addition, you’re able to track all interactions on your Movoto app so you can see how well your share is doing, how many people you’ve reached in your wider network, and track what types of shares and when you share them are performing the best for you. “I have shared several map search and property links with my friends,” Ronnie tells us. “I’ll filter by a certain price range, for example, $150,000 to $250,000, to try to capture first-time homebuyers in the Fresno market. So far there has been some good engagement on my post, and I even got several shares.” With the power of social media, just a few reshares from friends is all it takes to exponentially grow your reach.
Share your listings and area searches on Facebook, Twitter, LinkedIn, email, and more with a simple touch of a button. Generate more client connections by unleashing the power of your Social Sphere.
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